Formulating, Packaging, and Marketing of Natural Cosmetic Products

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December 20, 2025

📖 Book Summary

Balanced coverage of natural cosmetics, and what it really means to be “green” The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what “green” and “organic” really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care products. Designed to provide industry professionals and natural product development experts with the essential perspective and market information needed to develop truly “green” cosmetics, the book covers timely issues like biodegradable packaging and the potential microbial risks they present, the use of Nuclear Magnetic Resonance (NMR) to identify biomarkers, and chromatographic methods of analyzing natural products. A must-read for industry insiders, Formulating, Packaging, and Marketing of Natural Cosmetic Products provides the reader with basic tools and concepts to develop naturally derived formulas.

About the Author

By Nava Dayan

Early Life and Background Nava Dayan is a distinguished author and expert in the field of makeup, beauty, and cosmetics. With years of dedicated experience in the beauty industry, Nava Dayan has built a reputation for excellence in both practical application and theoretical knowledge of cosmetic science and makeup artistry….

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This book by Nava Dayan, Lambros Kromidas provides valuable insights into makeup, beauty, and cosmetic techniques. Published by John Wiley & Sons in 2011, this work addresses important topics in the beauty industry.

The book offers comprehensive coverage of its subject matter, combining practical techniques with theoretical foundations. Readers will find detailed explanations and guidance that can enhance their understanding and skills in makeup artistry and beauty care.

👥 Is This Book For You?

✅ YES it’s for you if: You’re interested in expanding your knowledge of makeup, beauty techniques, or cosmetics, whether as a professional or enthusiast.

❌ NOT for you if: You’re looking for content outside the beauty and cosmetics field.

⚖️ Pros and Cons

✅ Pros

  • Comprehensive coverage of beauty and makeup topics
  • Written by experienced author(s) in the field
  • Practical insights and techniques
  • Professional perspective on cosmetics

❌ Cons

  • May require some background knowledge depending on topic complexity
  • Content specificity may vary based on reader’s needs

🎓 What You’ll Learn in This Book

  • Makeup techniques and application methods
  • Beauty industry insights and best practices
  • Cosmetic product knowledge and usage
  • Professional approaches to beauty and skincare

📊 Book Information

  • Author(s): Nava Dayan, Lambros Kromidas
  • Publisher: John Wiley & Sons
  • Publication Date: 2011-06-15
  • Pages: 445
  • ISBN-13: 9781118056790

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