📖 Book Summary
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
This book by Tracy L. Tuten provides valuable insights into makeup, beauty, and cosmetic techniques. Published by SAGE Publications Limited in 2023, this work addresses important topics in the beauty industry.
The book offers comprehensive coverage of its subject matter, combining practical techniques with theoretical foundations. Readers will find detailed explanations and guidance that can enhance their understanding and skills in makeup artistry and beauty care.
👥 Is This Book For You?
✅ YES it’s for you if: You’re interested in expanding your knowledge of makeup, beauty techniques, or cosmetics, whether as a professional or enthusiast.
❌ NOT for you if: You’re looking for content outside the beauty and cosmetics field.
⚖️ Pros and Cons
✅ Pros
- Comprehensive coverage of beauty and makeup topics
- Written by experienced author(s) in the field
- Practical insights and techniques
- Professional perspective on cosmetics
❌ Cons
- May require some background knowledge depending on topic complexity
- Content specificity may vary based on reader’s needs
🎓 What You’ll Learn in This Book
- Makeup techniques and application methods
- Beauty industry insights and best practices
- Cosmetic product knowledge and usage
- Professional approaches to beauty and skincare
📊 Book Information
- Author(s): Tracy L. Tuten
- Publisher: SAGE Publications Limited
- Publication Date: 2023-11-22
- Pages: 508
- ISBN-13: 9781529625790