📖 Book Summary
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
This book by Lindsay Karchin, Delphine Horvath provides valuable insights into makeup, beauty, and cosmetic techniques. Published by Bloomsbury Publishing in 2023, this work addresses important topics in the beauty industry.
The book offers comprehensive coverage of its subject matter, combining practical techniques with theoretical foundations. Readers will find detailed explanations and guidance that can enhance their understanding and skills in makeup artistry and beauty care.
👥 Is This Book For You?
✅ YES it’s for you if: You’re interested in expanding your knowledge of makeup, beauty techniques, or cosmetics, whether as a professional or enthusiast.
❌ NOT for you if: You’re looking for content outside the beauty and cosmetics field.
⚖️ Pros and Cons
✅ Pros
- Comprehensive coverage of beauty and makeup topics
- Written by experienced author(s) in the field
- Practical insights and techniques
- Professional perspective on cosmetics
❌ Cons
- May require some background knowledge depending on topic complexity
- Content specificity may vary based on reader’s needs
🎓 What You’ll Learn in This Book
- Makeup techniques and application methods
- Beauty industry insights and best practices
- Cosmetic product knowledge and usage
- Professional approaches to beauty and skincare
📊 Book Information
- Author(s): Lindsay Karchin, Delphine Horvath
- Publisher: Bloomsbury Publishing
- Publication Date: 2023-06-29
- Pages: 265
- ISBN-13: 9781350299443